What Is Happening To Digital Media Agencies?
According to Econsultancy, they’re dying out as social media and the lack of anyone clicking on ads, ever, threaten the traditional digital shop’s business model.
Margins are already slim, Econsultancy blogger Chris O’Hara (also SVP, Sales & Marketing at TRAFFIQ) says, and the fact that the industry keeps shifting isn’t helping.
Problem 1: The tools you need for a digital marketing campaign are now free, low-cost, or run by startups eager to gain customers by offering their product cheaper.
Problem 2: nobody clicks on ads, O’Hara says.
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