It was just last month that we were writing about the strategic alliance between Wenner Media’s Fitness and Men’s Journal. And how that deal quickly came together through the efforts of respective publishers Eric Schwarzkopf and Chris McLoughlin.
This week, McLoughlin is on to bigger and better Wenner things. A year and a half after being appointed publisher of Men’s Journal, the magazine industry vet is moving over to Rolling Stone in the same capacity. From this afternoon’s announcement:
“We’re thrilled to see Chris apply the strategic thinking he displayed at Men’s Journal as he assumes his new role at Rolling Stone,” said Jann Wenner, chairman of Wenner Media. “Chris’s sales and marketing expertise will further redefine and expand the Rolling Stone brand as we increasingly engage and grow our audiences in both the print and digital space.”
McLoughlin arrives at RS on the heels of a devastating piece by Matt Taibbi about the looming, disastrous potential bursting of the American student loan bubble. Prior to joining Wenner Media, McLoughlin was most recently associate publisher of Redbook and executive director of golfdigest.com. Congrats.