Weekend Number Crunch: Trolling New York's MEL

I discovered a new plaything this week: New York magazine’s version of MEL, their “Most Popular” aricles feature. Here’s the thing: not only do they have data on the “Most Emailed” articles of the day, week and month, but they have that same data for “Most Printed” and “Most Saved.” This shows, quite rightly, that email forwarding is not the only yardstick for measuring the success or popularity of a given article.