We Find Peter Morville Extremely Smart

Peter Morville’s Ambient Findability could have been an abstract, jargon-littered clunker of a book. Instead it’s easy to read, grounded with great examples, and has lovely color pictures and diagrams to break up the text.

Using examples from that book, Morville presented a fascinating history of library sciences (in medieval times, books were actually chained to the shelves to prevent theft), pre-internet information search studies, and current information architecture issues from Google rankings to Amazon’s cacophonious layout.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in