Watch: Marina Abramovic Teams with Adidas on New Film

Opposing bunches of talented young people shuttle purposefully from one side of a rectangular surface to another. Sound familiar? No, it’s not the World Cup—sorry, the 2014 FIFA World Cup™—but Marina Abramovic‘s restaging of her 1978 performance Work Relation. And hold on to your Sambas, because the film (below), which was shot in Brooklyn by Dustin Lynn and debuted today on Nick Knight‘s Showstudio, was made in collaboration with Adidas. And so the eleven performers, wearing not only white lab coats bearing the monogram of the Marina Abramovic Institute but also Adidas kicks as they go about their competitive task, evoke a team of clinically precise athletes, with Abramovic in the role of wise—and presumably very well-compensated—referee.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in