Watch: IKEA, the Final Frontier

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By Stephanie Murg Comment

In the deepest reaches of an IKEA superstore, no one can hear you scream. OK, so they can hear you, but they cannot be bothered to listen, because who can heed the anguished cries of others when attempting to decide between the Söderhamn (in Replösa? in Isefall?) and the Härnösand, or maybe the Tidafors, but what about the Strandmon (does that still come in Skiftebo)? Grab your morning course of meatballs, pull up an Esbjörn, and treat yourself to Daniel Hubbard‘s dramatic reenactment of the lost-in-IKEA-by-way-of-Alfonso-Cuaron‘s-Gravity experience. We think it’s out of this world.