Was Murdoch's Rejected $5B Bid For Dow Jones A Marketing Stunt?

Rupert Murdoch: “Marketing genius.” At least that’s what Jon Friedman thinks of his dizzying, roundly rejected $5 billion bid for the Wall Street Journal:

Say what you will about News Corp.’s news properties. Perhaps you fret that Fox News has a bias to the Republicans, or that the New York Post is too sensationalist for your central nervous system. Me? I think company chief Rupert Murdoch is a marketing genius. With the news Tuesday of a dramatic, unsolicited bid to acquire Dow Jones & Co.

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