WaPo Columnist Michelle Singletary On Becoming a Brand
Michelle Singletary has become one of the country’s leading personal finance gurus. She’s a multi-platform success story, and her Washington Post column “The Color of Money” is syndicated in over 100 newspapers around the country.
In the latest installment of Mediabistro’s So What Do You Do? Singletary talks about the declining newspaper industry, how she handles criticism and accidentally becoming a brand:
We know a multimedia platform is necessary for journalists and media personalities, but how has it helped you build your own brand?
Well, people keep telling me I’m a brand but I never thought of myself as one.
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