Wanted: Editor-In-Chief. Must Own Le Creuset?
John Byrne, editor-in-chief of BusinessWeek.com, hosted a dinner for 10 readers who “made significant contributions to its Web site last year,” Folio reports. Anyone who’s ever checked out this guy’s twitter feed knows that this is not the first step he and BW.com’s taken to build reader engagement online. As an example, he gives out T-shirts via Twitter to BW.com’s best commenters.
Is the strategy working? Unclear. According to parent company McGraw-Hill’s most recent earning statement, ad pages for BusinessWeek‘s global edition were down 16.1%
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