The Wall Street Journal joins a growing list of publications that are launching dedicated YouTube channels.
The channel will feature on-demand content from WSJ’s growing video programming. In conjunction with the launch, the channel will showcase, “Off Duty,” a daily lifestyle show based on the eponymous section of WSJ Weekend. The show, hosted by WSJ reporter Wendy Bounds, will air each business day at 6 p.m. ET on WSJ.com and WSJ Live, the paper’s video app, followed immediately by on-demand availability on YouTube and additional channels. Live episodes begin Monday, February 6.
Episodes of “Off Duty” will regularly feature a range of topics – from culture to food to fashion – presented by reporters and editors from across the WSJ and Dow Jones.
“Off Duty” joins “Digits,” “Lunch Break,” “Mean Street,” “Markets Hub,” “Opinion Journal” and the “News Hub,” as well as an archive of clips showcasing news and reporting from more than 2,000 journalists across WSJ and Dow Jones.
YouTube is the latest distribution platform for the WSJ Live app, which currently features up to four hours of live programming per business day as well as on-demand video via the iPad, Internet-televisions and set-top boxes.