Wall Street Journal Launches 'Greater New York' Section; Fight With Times Is Now Real
The Wall Street Journal‘s sixteen-page “Greater New York” metro section made its debut today, touching off what many expect to be an intense and perhaps painful old-school newspaper war with NYC rival The New York Times.
The section hit New York newsstands after an intensive marketing push. Ahead of the launch, the Journal made its way into local Starbucks coffee shops, a distribution channel the Times had dominated. It also offered deals to both readers and advertisers
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