Wall Street Journal and New York Post Slash Ad Rates as Times Rivalry Heats Up
News Corp. papers The Wall Street Journal and the New York Post are practically giving away ad space as Rupert Murdoch ramps up his attack on The New York Times, according to a report by the Financial Times:
In presentations to potential advertisers seen by the FT, News Corp appears to have offered discounts of between 79 and 83 per cent for full-page ads in the Journal and the Post.
Looks like Murdoch’s willing to take a big ding to the wallet if it means weakening The New York Times.
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