W Reduces Publishing Frequency
W is cutting back from 12 issues a year to 10, despite relatively good ad page performance. As WWD reports, the magazine had a good year in 2012, upping ad pages by 10 percent compared to 2011. But even that wasn’t enough to keep W a monthly. Lucy Kriz, publisher of W, did her best to cast the change in a positive light.
“This is an intentional and strategic move to invest in the future of W, and there is no better time to do that than when you’re in a position of strength,” Kriz told WWD.
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