W Launches New iPad App

FishbowlNY is a big fan of magazines creating apps that supplement content, and that is just what W magazine has done with a new iPad app, titled The Daily W. The app, which is free, curates items selected by the magazine’s editors into five categories: Fashion, Celebrity, Beauty, Accessories, and Design + Travel.

Users can shop for the featured products right from the app, view exclusive video and photographs and see how photo shoots come together for the magazine.

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