W Hotels Buys Branding Rights for Design Miami/Basel's Annual Award

The branded design award is nothing new at all — just two posts earlier, we were mentioning the Brit Insurance Design Awards — and there’s set to be a new one starting this year. W Hotels have announced at the Salone del Mobile in Milan that they’ve just signed on (see: paid a lot of sponsorship money) to have Design Miami/Basel‘s annual award renamed the W Hotels Designers of the Future Award. The switch is effective immediately, as they’ve also announced the winners of this year’s awards: Beta Tank, Graham Hudson, rAndom International, and Zigelbaum & Coelho.