W Hotels Buys Branding Rights for Design Miami/Basel’s Annual Award

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By Steve Delahoyde Comment

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The branded design award is nothing new at all — just two posts earlier, we were mentioning the Brit Insurance Design Awards — and there’s set to be a new one starting this year. W Hotels have announced at the Salone del Mobile in Milan that they’ve just signed on (see: paid a lot of sponsorship money) to have Design Miami/Basel‘s annual award renamed the W Hotels Designers of the Future Award. The switch is effective immediately, as they’ve also announced the winners of this year’s awards: Beta Tank, Graham Hudson, rAndom International, and Zigelbaum & Coelho. The W’s press release only mentions the winners in passing, but Dezeen, whose editor-in-chief served on the award’s selection committee, has a thorough rundown on each.

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