Like #slatepitches before it, the hype surrounding Ezra Kein’s endeavor, the focus on explaining it all, and the format of news cards — all good, interesting things — has basically set Vox.com up to be mocked.
When they’re talking about the Affordable Care Act or Ukraine, it all makes sense. When they start to explain Tinder? That’s where it starts to feel a little forced. It feels like some of the superfluous explainers, like the Game of Thrones recaps and maps, are good for social sharing and traffic, but not for their mission. If anything, they are distracting and sort of embarrassing, like when your mom used to write on your Facebook wall.
I know they want to cover everything and be the Wikipedia of news, but maybe they should stick to covering wonk. We can chart Nicholas Cage’s career over at Buzzfeed and talk about “hangry” over at The Atlantic. I know it doesn’t sound very innovative or new, but why don’t they stick to what they know? The card decks really work for that.
Here are some of the Twitter media hive-mind’s takes on the format and the content of the weeks old site. Let us know what you think about their editorial mission and execution in the comments or @10,000Words.
Ah, I get it. Vox is Buzzfeed or people who don’t want to admit they read Buzzfeed.
— Michael Morisy (@morisy) April 10, 2014
— Jeff Jarvis (@jeffjarvis) April 15, 2014
I have a trick for eating a Nature Valley bar without getting crumbs on my desk. @voxdotcom should hire me to do an explainer.
— Dan Crawford (@dpcrawf) April 15, 2014
This is the kind of journalism I want more of from Vox: Charting the peaks and valleys of Nic Cage’s career http://t.co/DtEJmoiWNG
— Justin Ellis (@JustinNXT) April 15, 2014