Vox Media’s Vox.com, a general news site being led by Ezra Klein, is now live. It’s an impressive looking site and certainly more advanced than what Klein was used to at The Washington Post. Appearance aside, the most notable thing about Vox is something called “Vox Cards.”
According to Klein, Melissa Bell and Matt Yglesias — the founders of Vox — the site’s mission is to “explain the news,” and a big part of that is the Cards.
At any point when you’re reading an article, a Vox Card could be available through highlighted text. Clicking the text brings up the Card, which provides additional context to the article you’re currently reading. The Cards also exist on their own. For example, Vox’s first set of Cards includes topics such as Obamacare, The Ukraine Crisis and GM’s Recall Scandal.
The Cards are a cool feature, even if it might take some time getting used to them. They’re just not something you expect to see, which is why they might be key to Vox. Vox is attempting to make waves in an already crowded general news site market, if people accept and enjoy Cards, they’ll certainly help keep Vox afloat.