Vox CEO Jim Bankoff Talks Digital Media
"We are clearly seeing some big shifts in the way that people consume things."
Women’s Wear Daily interviewed Vox Media’s CEO Jim Bankoff, and it’s well worth a read. Bankoff comments on a wide array of subjects, from Gawker’s recent identity crisis to how his digital-only company compares to traditional powerhouses, like Hearst and Condé Nast. Below are some highlights.
On why some traditional media companies have a hard time transitioning to the digital world:
If you have a culture and a workflow that is built up on one model and you have to jeopardize that culture and workflow — how willing are you to do that? It’s about real, structural trade-offs that have to be made.
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