Vogue Rebounding From Poor First Half in 2010
Adweek is reporting that – for the first half of this year – newsstand sales for Vogue were up about 16 percent compared to last year. Meanwhile, competitors Marie Claire and Harper’s Bazaar aren’t doing quite so hot: They’re first half newsstands sales are down about 20 percent.
Why is Vogue doing so well? It might have more to do with the bar being set low than anything else:
It should be pointed out that it’s facing easy comparisons with the first half of 2010, when it was a standout in a bad way, its single-copy sales down a whopping 15 percent.
But
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