Vogue Hires Obama's Web Consultants
“Can we take a strategy to build a political candidate and apply it to a magazine like Vogue?” posited Tom Florio, publishing director for the fashion title and other Condé Nast pubs, in today’s Wall Street Journal. (Upate: Jezebel, always on the ball, actually broke the story a week earlier than the WSJ.
The strategy in question would be the one designed by Blue State Digital, an online consulting agency that implemented a “relationship ladder” schema for their work with Barack Obama’s presidential campaign, and is now working with Vogue to identify new ways for the magazine to interact with its audience.
While
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