Vocally Critiquing the Typography in Everyone's Favorite Silent Film, The Artist

Years ago, in those golden days of our youth, our favorite section of the now five-year defunct magazine Premiere was called “The Gaffe Squad.” A small box tucked away on some single page, it picked apart movies for those little mistakes here and there, be they continuity or a distracted grip accidentally being spotted hiding behind a curtain. The section was successful, we think, because not only did it give you the smug satisfaction of knowing that these big shot movie people were in fact fallible, but it also gave you a little peek behind the canvas in a way a PR firm never could.