VNU Restructures, But Doesn't Change Name — Yet
VNU plans to restructure its company into six “market-focused” groups headed by five executives, Folio: reports.
Under the plan, the company will now be broken into six operating groups and brands to be overseen by five senior vice presidents. The changes will take effect January 1.
Despite rumors that VNU Business Media is considering changing its name to something with “Nielsen” after its very-recognizable Nielsen Media Research division, Lori Rosen “would not confirm or deny reports of a name change.”
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