Vitals Magazine to close up shop

Vitals Magazine closes up shop

Aw, this is a pity: Fairchild has pulled the plug on Vitals Magazine, for both men and women. It was scarcely a year old; Vitals Man launched last August, and Vitals Woman launched this past March.

Sadly Vitals “has fallen short” of expectations at Fairchild, according to president Mary G. Berner, who said the company “decided not to make the long-term investment it would have required” (per AdAge). She also said that it was “one of those hard ones because it’s such a good magazine.”

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