Verb Police: To Architect or Not to Architect?
Yesterday, we were intrigued and slightly befuddled to read on our sister blog FishbowlNY of Backpacker magazine editor in chief Jonathan Dorn’s description of recent work on the magazine’s website: “Since last September, we have been architecting what our readers said they wanted: more multimedia content, GPS-enabled hikes, current gear reviews, and loads of interactive trip tools.”
While “GPS-enabled hikes” sound like something we’d like to try, we had trouble getting past Dorn’s use of the verb “to architect” when describing web design.
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