Variety Drops F-Bomb on Twitter

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By Richard Horgan Comment

The first Wednesday tweet designed to promote editor-in-chief: digital Andrew Wallenstein’s look at the forces behind some recent Hollywood studio exec shuffles was routine:

VarietyTweet1

But then… Who knows. Maybe the individual manning the trade’s Twitter account became frustrated at the lack of clicks. Or was ordered to get more eyeballs onto Wallenstein’s piece. Or there were drinks involved. Because five hours later, in the spirit of Nikki “I Should Be Running Variety” Finke, there was this:

VarietyTweet2

Reaction was swift on Twitter from TheWrap managing editor Josh Dickey, THR.com editor Chris Krewson and others. A tweet that certainly took the notion of “hump day” to a new, needless level.

Previously on FishbowlNY:
Deadline Deems TheWrap Staffer an ‘Attention-Starved Douche’