Report: TheWrap, Penske and Ron Burkle in Hunt for Variety
Ever since Daniel Frankel at PaidContent revealed that 11 entities were interested in looking at the Variety books, the race has been on among media watchers to identify authoritatively who those parties might be.
The New York Post today seems to have claimed these honors. Per a Page Six report:
Billionaire Ron Burkle is looking to further extend his influence in Hollywood by buying entertainment trade paper Variety, sources tell Page Six. Taking over Variety would continue supermarket magnate Burkle’s buying spree, which this year alone includes investments in industry hangout Soho House, BlackBook Media, Ryan Kavanaugh’s Relativity Media, concert-booking firm Artist Group International and UK agent Duncan Heath’s Independent Talent Group.
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