Variety is on the Block
Reed Business Information announced today that it is putting Variety up for sale again. Parent company Reed Elsevier tried to sell Variety and all its other RBI b-to-b’s back in 2008, but was unable to get their asking price due to the global financial collapse.
Says RBI CEO Mark Kelsey: “Variety is an iconic title serving the film and entertainment industry for more than 100 years. With RBI’s increasing focus on data services, and the sale of our other US print magazines, it now makes sense for us to sell the business.
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