Variety gives social networking the business. Ever think to yourself: If a giant media company was looking for a way to hemorrhage money, why not just give it to me?
Yeah. Us, too.
LOS ANGELES (February 19, 2008) â€“ Variety, the world’s premier source of entertainment news, in association with Jobster, today announces the launch of The Biz the first social networking site for entertainment professionals and enthusiasts in the U.S.
The Biz serves as an online meeting space for media and entertainment professionals to network, pitch products, exchange ideas, and search for jobs among peers and industry experts. The site also offers a vehicle for employers to recruit new talent and target candidates by specific interests, skills and experience, on Variety’s platform which is the top destination for entertainment news and information.
Unlike other social networking sites, The Biz in its beta launch will encompass careers, community and content where users will be able to upload profiles, photos, portfolios, videos and more to connect with each other.
“We are thrilled to be launching The Biz,” said Variety president and publisher Neil Stiles. “This site will give our readers a unique new way to interact and forge relationships with their peers in the community.”
“The Biz gives people a new opportunity to have a voice on Variety.com,” said Jennifer Glen, Variety’s Vice President and Sales Director. “Leveraging the web to build relationships and make connections in this industry is a natural next step.”
“Variety is on the cutting edge of the emerging trend of vertical online networking and its team brings the industry knowledge needed to make this a great success,” said Jobster CEO Jeff Seely. “The Biz is poised to be the go-to place for entertainment industry professionals and enthusiasts.”