Vacuum Smackdown: Dyson Sues Bissell for False Advertising

Don’t mess with a man who has cyclonic suction on his side. James Dyson‘s global empire of highly engineered, sleekly designed sucking and blowing devices is taking on its chief competitor for the U.S. marketplace–in court. Dyson Inc. claims that Grand Rapids, Michigan-based Bissell Homecare Inc. has been falsely advertising its range of (less expensive) upright vacuums as containing technology that “captures over 99.9 percent” of allergens. Dyson has long boasted that its machines are singular in their “constant powerful suction, high dust removal, the ability to capture allergens, expel cleaner air, do not have dusty bags to empty and are certified asthma & allergy friendly by the Asthma & Allergy Foundation of America.”

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