Using Neuroscience to Explain Why You Hated the Gap Redesign

Remember all those many weeks ago (or, rather, around one and a half) when you were all up in arms over Gap‘s decision to redesign their logo, only to see that your anger made such a loud roar that the company immediately back-peddled and went back to the one you know and, well “love” is maybe too strong a word for it, so “the one you know and are kinda okay with because you’re used to it” probably works better here.