Users Still Like to Copy and Paste When Sharing Content
If you’re in a news organization, and you have a hand in any discussions about social media strategy, I can almost guarantee that you’ve chatted about share tools. Regardless of whether you’ve discussed the type of share tool package you’re using or where the buttons reside on a page, the discussion has happened.
According to an Adweek story, which shared information from Tynt—a company that tracks copy and paste content from roughly 600,000 publishers’ sites and reviews 30 billion data points each month—users are still very fond of using the old-fashioned Ctrl-C and Ctrl-V keyboard shortcuts when sharing content.
Adweek has more on this:
“About half the content people cut and paste is being shared with others, potentially amplifying the publisher’s audience, but the rest of the time, they’re searching or saving for their own use.”
Here
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