Use Content Curation To Build Readers' Trust
In a post I wrote two weeks ago about there not being a one-size-fits-all social media policy in journalism, I tried to explain that every beat translates differently when it come to social media and other online tools like it.
For beats that translate well in social media, there comes an obligation to use social media tools in a way that benefits both the reporter/news organization, and the reader.
In addition to reporting the fact on the ground, providing context for stories and engaging readers, the reporter should also act as a content curator for the readers interested in that particular beat.
Curating other, often third-party content through your official reporter’s Twitter or Facebook account will go toward building greater trust between the reader and the reporter.
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