USA Today To Become An 'Orchestra Of Voices'
Name a reporter at USA Today with a powerful brand–a columnist or blogger you follow.
You probably can’t, says Jay Rosen. “USA Today has always been an editor’s paper—very digestible news is the big idea—not a home for writers or a school for sensibility.” But new president and publisher Larry Kramer says that that time is over.
“We really can’t survive if all we do is commodity journalism. We have to do things that… we say things differently, we help people understand things,” he told Howard Kurtz on CNN.
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