It may seem a little strange to see the nation’s top-selling print newspaper pairing with an online news aggregator and social networking site, but today’s announcement of a partnership between USA TODAY and Fark.com is just further proof of print’s ongoing quest to expand in the digital space.
Starting today, USATODAY.com’s Tech section will exclusively host and sponsor Fark’s Geek page, which in turn will feature USA TODAY content next to the wacky and weird geek headlines that Fark highlights daily. But beyond reaching out to a new audience sector, what is the ultimate goal of the pairing? Explains the paper’s publisher Jeff Webber:
“Like USA TODAY, Fark places deep value in its loyal community. Being able to share audience and content allows both USA TODAY and Fark to leverage each other’s strengths.”
Whether those strengths can translate to ad dollars or another source of revenue for USA TODAY — in order to keep the paper alive — seems unlikely, though.
Full release after the jump
USA TODAY Announces Partnership With Fark.com
USATODAY.com Expands Online Reach through Popular Fark.com Geek Page
MCLEAN, Va., Nov. 24 /PRNewswire/ — USA TODAY, the nation’s top-selling print newspaper and a leading online destination, announces a unique partnership with Fark.com, the news aggregator and edited social networking news site. Starting today, USATODAY.com’s Tech section, the one-stop guide for all things technology, will become the exclusive host and sponsor of the Geek page on Fark.com. The page is available at fark.usatoday.com.
The partnership will offer signature features from USATODAY.com on the Geek page, including: USA TODAY Tech section header with USATODAY.com navigation; Top News, offering the latest in technology news; and Talking Tech, regular videos from USA TODAY Tech Reporters Ed Baig and Jefferson Graham. As part of the arrangement USA TODAY will manage advertising placements on the Geek page, extending USA TODAY’s online impressions to marketers and advertising clients.
“Ever since I first saw the words ‘Tomorrow the World’ scrawled by hand on the side of a USA TODAY newspaper box I knew I wanted to work with these guys,” said Drew Curtis, founder and CEO of Fark.com. “USA TODAY’s partnership with Fark shows that they’re in the tomorrow business, unlike many major media companies, which seem permanently stuck in yesterday.”
“We’re glad to be able to partner with Fark.com,” said Jeff Webber, publisher of USATODAY.com. “Like USA TODAY, Fark places deep value in its loyal community. Being able to share audience and content allows both USA TODAY and Fark to leverage each other’s strengths.”