USA Today and MLB Launch 'Sports on Earth'

USA Today and MLB’s Advanced Media team, have formerly announced the sports venture we’ve been hearing about for the past few months. Starting in late August, “Sports on Earth,” will bring readers “great sports writing from some of the most respected voices in the industry,” according to a release.

The name? Well, we’re not sold on it. The names behind Sports on Earth? Much, much easier to support. Steve Madden, the former Rodale digital expert is the general manager, and Sports Illustrated veteran Larry Burke is the editor-in-chief.

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