Lost in Univision Translation
Following Monday’s record-breaking ratings for the 9 p.m. Season One finale of telenovela Soy Tu Dueña, broadcaster Univision rightly crowed about the show’s 9.4 million viewers and across-the-board claim to the prized 18-to-49 viewer demo.
But as reports in the L.A. Times and Variety have separately pointed out, the literal translation of the show’s title has been greatly softened for Anglo consumption. Instead of the diccionario-correct I’m Your Owner, we get Women of Steel.
Based on the show’s plot – a woman abandoned at the altar vows to never love again until she can fall once more for the man she shot – a better translation might be Women of the Mental Ward.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in