Universal Wants To Be Universal On New Year's Eve

Universal CitiWalk, calling itself “Southern California’s favorite New Year’s destination, is throwing its own local bash for the pending 2009 festivities.

The parties (at each end so of the CitiWalk) will include big-time fireworks explosions and a slew of local DJs spinning discs (what are those?).

Most interesting element is, bowing to NYC’s midnight ball-drop in Times Square, CitiWalk will start the bash at 9 p.m. complete with
outdoor big screens.

And they say they’re not the second city.

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