Adding Up Some Twitter Celebrity Endorsement Math
In the heyday of Internet email marketing, a one to three percent “click-through” rate was considered acceptable. Today, with Twitter offering an instantaneous version of the e-mail blast, how does the service compare? Especially when celebrity accounts with large follower counts are doing the blasting?
AP business writer Christina Rexrode has a rare, specific answer today. After leading with examples such as Snoop Dogg and Tori Spelling, she passes on some intriguing info from the client side:
Dan Smith, vice president of marketing for the website CampusLIVE, which helps advertisers connect with college students… paid Lindsay Lohan about $3,500 for one tweet with link: ‘These challenges for college kids on #CampusLIVE are SO addicting!’
The post to Lohan’s 2.6
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