TV Execs Predict Ad Turnaround By End Of Year
TV stations across the country predict that core advertising revenue will rebound in October, November, and December 2009, according to a TVNewsday study released today.
Spencer Koch, who runs Fox affiliate KTVI St. Louis (DMA 21), said, “We’re seeing things starting to come back quicker than we anticipated.” He says a rebound could come as soon as August. “Local automotive [advertising] is starting to come back. Telecommunications is coming back a little more. It’s encouraging,” he told TVNewsday.
Even still, the broadcasters agreed that ad revenue would be down between 15 and 20 percent and that budgets would fall about 8-10 percent this year.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in