True/Slant Launches, Experiments With Sponsored Content

At this point it’s becoming fairly clear that as the panic increases over the demise of newspapers we are entering an era of ‘we’re willing to try anything’ decision making (closing papers as bargaining tactic, anyone?), which may or may not result in a blurring and/or redefining of ethical lines when it comes to how to provide, get, and pay for news online (or at least a frenzied panic over the possibility of blurring).