Tropicana Bows to Consumer Pressure and Returns to Prior Branding

Steven Heller must be smiling this week as he, and seemingly millions like him, complained publicly about the rebranding of Tropicana‘s orange juice packaging, enough so that the company has decided to return to their original look, designed by the good people at Sterling Brands (and whose work is now back, albeit awkwardly, on the Tropicana site, with a link telling you to click to see the brand new packaging — we expect this will probably be fixed fairly quickly).