Traditional Publishers are Finding More Money In Fashion
The decline in ad revenues in print publications and the subsequent rise of online ad spending is a dynamic that hasn’t quite achieved critical mass the fashion category. One need only try to heft Vogue’s record-breaking September issue, or listen to the chattering class whispers that Martha Stewart is planning on diving headfirst into the luxe magazine market. And both Hearst and Conde Nast are targeting the the affluent luxe-friendly magazine buyer overseas. From Nat Ives of AdAge:
”Carol Smith, exec VP-group publisher at Elle, said she can’t imagine a future when fashion advertisers spend more online than on paper.
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