Tom Cruise Pulls Off PR Mission: Impossible

HBO is about to be supplanted by some boffo BO.

The reviews for the fifth Mission: Impossible film, opening tonight, have been overwhelmingly positive. This time Sunday, we will all be digesting some very impressive domestic and international box office figures.

ShutterstockTomCruiseMIPremiere

In the background, for some reporters, is the topic of Scientology and those shocking allegations aired on HBO involving the movie’s star. Here for example is how Showbiz 411 maestro Roger Friedman ended his recent Rogue Nation thumbs-up:

I’ve been blocked from Cruise’s Twitter page, and I wasn’t allowed into the early screening or premiere of the film because of my writing about Scientology.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in