'Today, We Announce An Historic Change In How We Do Business'
The Tallahassee Democrat is putting up a paywall, but you might not know it from reading its article about the change.
As Jeff Jarvis noted on Twitter, the paper took ten paragraphs to get to the point.
Steve Buttry of TBD.com added: “Boastful description of proud history before buried lead about paywall kinda reads like an obit. Appropriately.”
“Three years before the first Model T automobiles rolled out of Henry Ford’s factories,” the piece begins, “the Tallahassee Democrat began serving our communities with invaluable news and information.”
It’s
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