Sports PR is a specialized field. But it can be a highly lucrative if you’re interested in combining a love of sports and communications. In a competitive job market, scoring a coveted internship can help you stand out from the crowd and is a critical first step in launching a successful career.
In the next round of Mediabistro’s Profit From Your Passion series, we asked three PR veterans to break down the steps of how to nab an internship, how to make the most of it once you’re inside the door and how to turn this into a full-time position. One of the most important steps is choosing the best internship for you:
Nearly everyone would love to intern at ESPN, but sometimes students have to be creative in locating their ideal opportunity; the biggest names aren’t necessarily the best. [Arthur Triche, former vice president of media relations for the Atlanta Falcons] says, “You might have to take a position with a company that wouldn’t necessarily be your first choice in order to get your foot in the door.”
“Getting quality work experience with a smaller company can be just as beneficial for some,” adds [Mike Soltys, senior vice president of communications at ESPN], who has heard “lots of stories about people going to high-profile internships that don’t serve them well beyond perhaps getting a good name on their resume and making some contacts.”
To hear more on this topic, including essential tips on prepping for your interview, read: How to Score an Internship and Launch a Career in Sports PR.
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