Tina Brown's Newsweek Strategy Appears To Be Working
We’re not exactly sure what to call the strategy employed by Newsweek when the magazine went with two really odd covers over the last month. As you probably remember, first there was Zombie Princess Diana and then there was the Michele Bachmann Crazy Eyes cover. Both left us wondering what the hell Tina Brown was doing. Was it shock and awe? Stupefy and shudder?
According to Business Insider, it was more like talk and sell. As in get people talking about the issues and they’ll eventually buy them.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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