Newsweek editor-in-chief Tina Brown has been busy showing off her revamped magazine to potential advertisers and the media buyers are all in agreement about one thing: she has certainly made her mark with a brand new design. The Newsweek mock-up had heavier stock and features George Clooney on the cover. The issue includes a story on the Clooney’s political preferences, a move that signals a return to the celebrity-heavy coverage that characterized Brown’s editorial approach at Vanity Fair. Newsweek is also considering a change in their distribution schedule with a move from Monday to Friday delivery, however a company spokesperson said the delivery date to newsstands will remain the same. An unnamed media executive was pleased with Brown’s spin on Newsweek and did not pull punches when discussing how it has improved under new leadership.
The bar was set pretty low by Jon Meacham and Tom Ascheim. I think this is a big step in the right direction. I think the Newsweek name has authority and credibility with readers still.