Time's Stengel: "Bullish" On e-Reader Content For 2010

Now that we’ve laid out the whole e-reader dilemma facing news content providers, we want to get into the nitty gritty. What do those on the front lines — the editors of the content that we read — think about the future of e-readers and digital content?

Richard Stengel, the managing editor of Time magazine, liked our representation of e-readers as “opening a new door for a struggling industry.”

“We have something like 10,000 subscribers to Time on the Kindle, in a form that’s not anywhere near what the tablets will be and the e-readers will be, and that tells me something,” Stengel told FishbowlNY.

“People are paying for content on these devices…And I think if you provide something of value to people, something that’s different but something that is core to your brand, I think people will find value in it and will pay for it.

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