Times CEO on Paywall: 'This is a long-term strategy'

Because there’s really nothing bigger than the New York Times finally announcing their paywall, we’ve got more about that from Ad Age. The magazine caught up with Janet Robinson, CEO of the Times, for an interview.

She tells Ad Age that the system was two years in the making and that the paper greatly considered reader feedback when constructing it. Robinson also says that about 15 percent of online readers will encounter the paywall, which isn’t that high at all.

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