Times Book Review Runs Franzen Letters Next To Franzen Ad

So, how did an ad for Jonathan Franzen‘s The Discomfort Zone wind up next to the letters defending Franzen against Daniel Mendelsohn‘s “full frontal assault” in this weekend’s New York Times Book Review? As Ron Hogan notes, you’d think “somebody in layout might keep an eye out for this sort of thing.”

“We don’t see any ads until we close,” NYTBR editor Sam Tanenhaus responded to GalleyCat. “Letters are neutral space, unlike reviews.”

  • NYTBR Victim of Awkward Juxtaposition
  • AW+

    WORK SMARTER - LEARN, GROW AND BE INSPIRED.

    Spring Special

    Save 30% Off an ADWEEK Subscription Today!

    View Your Options

    Already a member? Sign in